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  • Writer's pictureStrobe Works


No, this isn’t Tik Tok by Kesha, however, if you love that song, try this app on for size!

Tik Tok is a video-sharing service by Bitedance to share 'bite-sized' videos on social media. It is the hub for short captures. This is the perfect tool to capture people's attention with clips ranging from 5 - 60 seconds in length; especially, when creators have an arsenal of filters, awesome effects, a huge music library, and a world of creativity!

This creative platform has revamped the global social media lifestyle. TikTok artists are in popular demand, especially the artists that host a huge follower base. A grand number of celebrities, from Kendall Jenner to Loren Gray, enjoy this innovative and mesmerizing platform. 


Stats that’ll raise your hats!

Statistics are the best source of proven knowledge and shows whether the TikTok hype is real or not.

#1 TikTok is the number 1 app downloaded in 2020, so far, of course #2 800 million users worldwide #3 This app is available in more than 150 countries #4 One-third of the smart phone users in India have TikTok #5 TikTok users are on the app for 52 minutes daily (and more so during this period) #6 64% of TikTok users try face filters #7 TikTok assures 5 million daily impressions for brand takeover ads


Wait! What does that have to do with my Brand?

Well, guess what? Tik Tok is an up–and–coming platform for Indian consumer brands to advertise in the most creative manner. With the advertising floodgates wide open, brands are bringing their A-game to the platform too.

Here are some brands’ content strategies used on TikTok:

#1 Aim to create a presence on this platform before it gets too old, too soon.

#2 TikTok has added the ability for brands to include commercial links in profile and videos. So organic reach on the platform is good, but this also drives meaningful traffic to your website.

#3 Capitalize on ongoing trends. With any huge social media platform, trends will come and go. Look to capitalize on the latest ones.

#4 Platform-specific content. Create platform-specific content to reach a wider audience and keep the content relatable. Keep the general target audience in mind – ages from 18 – 35 years.

#5 Look at innovative ways to put your brand message across via the app.

#6 Consistency is key. Like any platform, consistency is a necessity. Yes, the content has to be entertaining with the brand message, but this has to be done consistently.

So, is it time for your company to start hitting the TikTok market? Rhetorical question – the answer is HELL YEAH!


‘Brand New-s’!

Brand Takeover - a new advertising format was launched by TikTok that allows an interactive format for brands and target audiences to connect on a deeper level. This also gives brands the scope to reach a vast audience that they couldn’t before, and in a fun manner that gives the viewers something to cherish or at least have a laugh.

Points to takeaway

Tik Tok is an extremely useful medium for brands – it has the potential for exciting content, and if used well, your brand has the chance to become a hit. Look out for influencers that can help increase your reach a multifold. This platform uses an algorithm that showcases personalized recommendations for viewers, so use that to your advantage by creating customer-centric messaging. So if you are looking to grow your brand stature, try out this creative zone to take your business to the next level.


Familiar trends you may know:

#1 Fake Travel – Using everyday objects and pictures to mimic travel photos to comedic effect.

#2 Tumbleweed trend – Created by Jimmy Fallon, participants roll on the floor to dramatic music & effect

#3 Slow-mo trend – Give additional visual appeal to videos with the trending slow-mo feature

Actionable Insight

Brands have worked wonders on a target audience from 18 – 35 year olds. This app has the potential to unite brands and consumers by the prowess of influencer marketing, which is the direction brands should look at.

If you want to explore how to activate your brand on TikTok, connect with the Strobe Works team to guide you through it.

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Tirtha Dutta
Tirtha Dutta
27 may 2020


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